The universe of strategic choices CEOs make is not infinite.
my name is Craig,
I am a Strategist, Author of the book
CEO Decisions - Increase Your Leadership Potential and Co-Founder of MyCoStrategist.
... one cannot control the wind, but one can adjust the sails.
I work with leaders to help them and their teams make better strategic decisions.
The Playbook for Executives Who Want the Top Job.
Design the Company People Want to Follow
If you became CEO tomorrow, which six decisions would define your legacy? CEO Decisions: Increase Your Leadership Potential gives fast‑track executives a data‑driven playbook, built from 18,382 real CEO moves over four decades, to help you separate noise from the handful of strategic calls that truly matter, and make them with clarity, courage and impact.
You will learn how to:
- Separate noise from legacy decisions, so you know when to slow down and when to move.
- Place your current challenges on a clear map before you commit capital, restructure or make public promises.
- Audit your own portfolio of decisions against four decades of CEO behaviour and a subset of high‑performing “leader” companies.
- Practice, now, the habits of the leader you intend to become: acting from your future self, not just today’s operator.
Increase your leadership potential
Leaders workshop
AI-Assisted digital platform
COACHES WORKSHOPS
Think Like a CEO is a one‑day, high‑intensity workshop for fast‑track executives who want to move from running a function to owning the six defining decisions that will shape an entire company’s future. Using insights from four decades of data on 3,000+ CEOs and 18,000+ strategic decisions, participants will learn to see their world through the same challenge and decision lenses as top global leaders, and to design bold, legacy‑defining moves rather than optimising noise.
COACHES WORKSHOPS
AI-Assisted digital platform
COACHES WORKSHOPS
This one‑day workshop helps coaches turn that insight and the book’s decision frameworks into a distinctive, sellable offering for senior leaders. By the end of the day coaches will be able to use the Challenge and Strategic‑Decision Frameworks from the book as coaching tools with senior leaders, help clients surface their “big six” legacy decisions and stress‑test them against four decades of CEO patterns and translate those tools into a clear, market‑ready coaching product they can sell to CEOs, founders, and C‑suite teams.
AI-Assisted digital platform
AI-Assisted digital platform
AI-Assisted digital platform
Our digital platform guides you through the decision making process. Our data-rich business decision models prompt you to reflect and make the best possible choices given your context. Our integrated AI-assistant brings thoughtful content to challenge and support your decision making.
Build your own personal portfolio of strategic-decisions , capturing impact and learnings.